Jarocol Cherry Red

CAS 77061-58-6
INCI BASIC RED 51
EC 278-601-4

Product description

for vibrant fashion shades and subtle pastel colours. When applied in formulations at pH 4-9 they give excellent vibrancy at low concentrations. Most effective on pre-bleached, lightened or permanently colour treated hair, although a hint of colour may be visible on darker hair, Used also in semi permanent formulations.

The use of anionic surfactants must be avoided due to their incompatibility with basic dyes. The increased anionic nature of previously treated (damaged) hair, allows these basic dyes to form stronger bonds with the hair surface, increasing longevity. This can be increased further when used at alkaline conditions.